Technology Channel Partner Strategy

Challenge

In order to support out technology client's growth, they needed to understand the opportunity size and effort required to manage an effective Microsoft 365 reseller partnership line of business. They asked Connexus Hub to conduct a market assessment and help develop their channel partner strategy.

Approach

Working closely with our client, we:

  • Performed a bottom-up and top-down analysis of opportunities with MS 365 partners.
  • Developed a model to assess each current MSFT 365 resellers in pipeline and prioritize whether to increase effort with each reseller or to decrease current level of effort.
  • Helped develop and define a strategy for this channel

Results

Connexus Hub's model helped our client utilize their resources more effectively. They were able to clearly articulate their partnership strategy to their organization and gain internal alignment. Our client developed relationships with prime partners which helped accelerate their growth.

Our commitment to confidentiality prevents us from disclosing the identity of our clients and other confidential information.

Commericial Market Entry Analysis & Strategy

Challenge

Our client traditionally sold whole house domestic water filtration and conditioning systems to residential markets throughout the U.S. They wanted to enter the commercial market and asked Connexus Hub to assist them with market analysis help them formulate a strategy for how to approach this new market.

Approach

Working closely with the client, Connexus Hub:

  • Gathered information from a wide of sources including client databases, syndicated reports, and secondary sources .
  • Conducted data analysis to assess market size, major players, market share, and growth rates.
  • Helped formulate a go-to-market plan to help our client accelerate revenue and profit potential.

Results

Based on a strategic analysis and go-to-market plan, our client was able to focus their sales and marketing strategies on target markets with the highest potential for success. Within six months, our client doubled their salesforce and penetrated key commercial enterprise accounts.

Our commitment to confidentiality prevents us from disclosing the identity of our clients and other confidential information.

Healthcare Technology Market Perceptions & Intelligence

Challenge

A large healthcare technology company wanted to gain insights on major players in the marketplace in order to inform their sales strategy. Connexus Hub was asked to gather market intelligence and help formulate marketing and sales strategies to help our client gain market share.

Approach

Working closely with the client, Connexus Hub:

  • Conducted primary research and interviewed healthcare technology experts.
  • Gathered information from a wide range of syndicated reports and secondary sources of information.
  • Researched, analyzed, and summarized the relevant market information focusing on market perceptions as it relates to price, usability, performance, and outcomes.
  • Made strategic recommendations on how our client should position themselves now, in the future, and how they can react on the offensive and the defensive to emerging strategies.

Results

Connexus Hub’s market intelligence and analysis was shared with senior leaders and board members. Our client gained a deep understanding of how the marketplace perceives the major players in the healthcare technology industry which helped inform their sales strategy.

Our commitment to confidentiality prevents us from disclosing the identity of our clients and other confidential information.

Biotechnology Market Intelligence

Challenge

A biotechnology company was looking for insights into the needs and priorities for healthcare facilities, pharmacies, and research labs as it pertains to cold storage solutions. They asked Connexus Hub to conduct a market assessment, competitive analysis, and market intelligence regarding industry test methods.

Approach

Working closely with the client, Connexus Hub:

  • Gathered information from a wide range of syndicated reports and secondary sources of information.
  • Researched, analyzed, and summarized the relevant market information as it pertains to cold storage solutions.
  • Analyzed the competitive products and players available in the market and assessed each based on price, performance, market share, and other relevant factors.
  • Identified the sub-markets within the Healthcare and Research Lab sub-markets that would be most attractive for the client to pursue.
  • Assessed industry test methods, standards, and regulatory requirements, and made strategic recommendations based on our assessment.

Results

Our client gained a deep understanding of the marketplace and with our strategic recommendations, they were able to prioritize the target markets and gain market share.

Our commitment to confidentiality prevents us from disclosing the identity of our clients and other confidential information.

OPTIMIZING HEALTHCARE LABOR PRODUCTIVITY

Challenge

A large healthcare management group was concerned about its rising costs, especially with regards to labor expenses and productivity. However, the company lacked the processes and data analysis required to provide the desired cost and quality improvements. Therefore, Connexus Hub was approached to help address these problems.

Approach

Working closely with the client, Connexus Hub:

  • Gathered a wide range of information from interviews with experts, client’s databases, and clinical literature.
  • Conducted data analysis and assessed each idea in terms of its feasibility and impact.
  • Quantified savings that could be achieved through improved care coordination and provider utilization.
  • Worked directly with clinical staff in the pilot practices to pinpoint the biggest opportunities to reduce labor expenses.
  • Developed training materials to engage support from key stakeholders.
  • Developed metrics and reporting to provide insights and allow leaders at all levels to monitor results.

Results

The effort resulted in significant cost savings - reduced recruiting and training costs and increased provider utilization. The client now has crucial elements it previously lacked, including improved reporting and data analytics capabilities.

Our commitment to confidentiality prevents us from disclosing the identity of our clients and other confidential.

Population Health Market Entry Strategy & Analysis

CHALLENGE

Our client was planning on entering multiple markets for a population health joint venture. Each geographic market varied in significant ways - levels of consolidation, readiness of population health model, etc. In order to prepare for each market, our client needed to develop an analytic model and plan to guide the organization.

APPROACH

Connexus Hub partnered with our client and:

  • Researched, analyzed, and summarized the number of members by insurer/payer,premiums by payer and product type, payer performance, and medical expense by product type using CMS as well as syndicated data.
  • Developed a list of providers in each market and their relationships to practice,networks, hospitals, etc.
  • Supported the development of a financial model.
  • Developed a model for provider and payer relationship approaches.
  • Developed plans for priority tasks such as communication and key management processes.

RESULTS

Connexus Hub’s work with our client resulted in a data-driven model that was used to support go-no-go decision for individual markets as well as the development of market entry strategic approaches. This enabled our client to achieve a stronger market position and competitive advantages.

Our commitment to confidentiality prevents us from disclosing the identity of our clients and other confidential.