Market Intelligence

Healthcare Technology Market Perceptions & Intelligence

Challenge

A large healthcare technology company wanted to gain insights on major players in the marketplace in order to inform their sales strategy. Connexus Hub was asked to gather market intelligence and help formulate marketing and sales strategies to help our client gain market share.

Approach

Working closely with the client, Connexus Hub:

  • Conducted primary research and interviewed healthcare technology experts.
  • Gathered information from a wide range of syndicated reports and secondary sources of information.
  • Researched, analyzed, and summarized the relevant market information focusing on market perceptions as it relates to price, usability, performance, and outcomes.
  • Made strategic recommendations on how our client should position themselves now, in the future, and how they can react on the offensive and the defensive to emerging strategies.

Results

Connexus Hub’s market intelligence and analysis was shared with senior leaders and board members. Our client gained a deep understanding of how the marketplace perceives the major players in the healthcare technology industry which helped inform their sales strategy.

Our commitment to confidentiality prevents us from disclosing the identity of our clients and other confidential information.

Biotechnology Market Intelligence

Challenge

A biotechnology company was looking for insights into the needs and priorities for healthcare facilities, pharmacies, and research labs as it pertains to cold storage solutions. They asked Connexus Hub to conduct a market assessment, competitive analysis, and market intelligence regarding industry test methods.

Approach

Working closely with the client, Connexus Hub:

  • Gathered information from a wide range of syndicated reports and secondary sources of information.
  • Researched, analyzed, and summarized the relevant market information as it pertains to cold storage solutions.
  • Analyzed the competitive products and players available in the market and assessed each based on price, performance, market share, and other relevant factors.
  • Identified the sub-markets within the Healthcare and Research Lab sub-markets that would be most attractive for the client to pursue.
  • Assessed industry test methods, standards, and regulatory requirements, and made strategic recommendations based on our assessment.

Results

Our client gained a deep understanding of the marketplace and with our strategic recommendations, they were able to prioritize the target markets and gain market share.

Our commitment to confidentiality prevents us from disclosing the identity of our clients and other confidential information.