Challenge
A biotechnology company was looking for insights into the needs and priorities for healthcare facilities, pharmacies, and research labs as it pertains to cold storage solutions. They asked Connexus Hub to conduct a market assessment, competitive analysis, and market intelligence regarding industry test methods.
Approach
Working closely with the client, Connexus Hub:
- Gathered information from a wide range of syndicated reports and secondary sources of information.
- Researched, analyzed, and summarized the relevant market information as it pertains to cold storage solutions.
- Analyzed the competitive products and players available in the market and assessed each based on price, performance, market share, and other relevant factors.
- Identified the sub-markets within the Healthcare and Research Lab sub-markets that would be most attractive for the client to pursue.
- Assessed industry test methods, standards, and regulatory requirements, and made strategic recommendations based on our assessment.
Results
Our client gained a deep understanding of the marketplace and with our strategic recommendations, they were able to prioritize the target markets and gain market share.
Our commitment to confidentiality prevents us from disclosing the identity of our clients and other confidential information.