Challenge
A large healthcare technology company wanted to gain insights on major players in the marketplace in order to inform their sales strategy. Connexus Hub was asked to gather market intelligence and help formulate marketing and sales strategies to help our client gain market share.
Approach
Working closely with the client, Connexus Hub:
- Conducted primary research and interviewed healthcare technology experts.
- Gathered information from a wide range of syndicated reports and secondary sources of information.
- Researched, analyzed, and summarized the relevant market information focusing on market perceptions as it relates to price, usability, performance, and outcomes.
- Made strategic recommendations on how our client should position themselves now, in the future, and how they can react on the offensive and the defensive to emerging strategies.
Results
Connexus Hub’s market intelligence and analysis was shared with senior leaders and board members. Our client gained a deep understanding of how the marketplace perceives the major players in the healthcare technology industry which helped inform their sales strategy.
Our commitment to confidentiality prevents us from disclosing the identity of our clients and other confidential information.