Commericial Market Entry Analysis & Strategy

Challenge

Our client traditionally sold whole house domestic water filtration and conditioning systems to residential markets throughout the U.S. They wanted to enter the commercial market and asked Connexus Hub to assist them with market analysis help them formulate a strategy for how to approach this new market.

Approach

Working closely with the client, Connexus Hub:

• Gathered information from a wide of sources including client databases, syndicated reports, and secondary sources .
• Conducted data analysis to assess market size, major players, market share, and growth rates.
• Helped formulate a go-to-market plan to help our client accelerate revenue and profit potential.

Results

Based on a strategic analysis and go-to-market plan, our client was able to focus their sales and marketing strategies on target markets with the highest potential for success. Within six months, our client doubled their salesforce and penetrated key commercial enterprise accounts.

Our commitment to confidentiality prevents us from disclosing the identity of our clients and other confidential information.

Healthcare Technology Market Perceptions & Intelligence

Challenge

A large healthcare technology company wanted to gain insights on major players in the marketplace in order to inform their sales strategy. Connexus Hub was asked to gather market intelligence and help formulate marketing and sales strategies to help our client gain market share.

Approach

Working closely with the client, Connexus Hub:

• Conducted primary research and interviewed healthcare technology experts.
• Gathered information from a wide range of syndicated reports and secondary sources of information.
• Researched, analyzed, and summarized the relevant market information focusing on market perceptions as it relates to price, usability, performance, and outcomes.
• Made strategic recommendations on how our client should position themselves now, in the future, and how they can react on the offensive and the defensive to emerging strategies.

Results

Connexus Hub’s market intelligence and analysis was shared with senior leaders and board members. Our client gained a deep understanding of how the marketplace perceives the major players in the healthcare technology industry which helped inform their sales strategy.

Our commitment to confidentiality prevents us from disclosing the identity of our clients and other confidential information.

Population Health Market Entry Strategy & Analysis

CHALLENGE

Our client was planning on entering multiple markets for a population health joint venture. Each geographic market varied in significant ways - levels of consolidation, readiness of population health model, etc. In order to prepare for each market, our client needed to develop an analytic model and plan to guide the organization.

APPROACH

Connexus Hub partnered with our client and:

• Researched, analyzed, and summarized the number of members by insurer/payer,premiums by payer and product type, payer performance, and medical expense by product type using CMS as well as syndicated data.
• Developed a list of providers in each market and their relationships to practice,networks, hospitals, etc.
• Supported the development of a financial model.
• Developed a model for provider and payer relationship approaches.
• Developed plans for priority tasks such as communication and key management processes.

RESULTS

Connexus Hub’s work with our client resulted in a data-driven model that was used to support go-no-go decision for individual markets as well as the development of market entry strategic approaches. This enabled our client to achieve a stronger market position and competitive advantages.

Our commitment to confidentiality prevents us from disclosing the identity of our clients and other confidential.