Commericial Market Entry Analysis & Strategy


Our client traditionally sold whole house domestic water filtration and conditioning systems to residential markets throughout the U.S. They wanted to enter the commercial market and asked Connexus Hub to assist them with market analysis help them formulate a strategy for how to approach this new market.


Working closely with the client, Connexus Hub:

  • Gathered information from a wide of sources including client databases, syndicated reports, and secondary sources .
  • Conducted data analysis to assess market size, major players, market share, and growth rates.
  • Helped formulate a go-to-market plan to help our client accelerate revenue and profit potential.


Based on a strategic analysis and go-to-market plan, our client was able to focus their sales and marketing strategies on target markets with the highest potential for success. Within six months, our client doubled their salesforce and penetrated key commercial enterprise accounts.

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