Data analysis

Technology Channel Partner Strategy

Challenge

In order to support out technology client's growth, they needed to understand the opportunity size and effort required to manage an effective Microsoft 365 reseller partnership line of business. They asked Connexus Hub to conduct a market assessment and help develop their channel partner strategy.

Approach

Working closely with our client, we:

  • Performed a bottom-up and top-down analysis of opportunities with MS 365 partners.

  • Developed a model to assess each current MSFT 365 resellers in pipeline and prioritize whether to increase effort with each reseller or to decrease current level of effort.

  • Helped develop and define a strategy for this channel

Results

Connexus Hub's model helped our client utilize their resources more effectively. They were able to clearly articulate their partnership strategy to their organization and gain internal alignment. Our client developed relationships with prime partners which helped accelerate their growth.

Our commitment to confidentiality prevents us from disclosing the identity of our clients and other confidential information.

Commericial Market Entry Analysis & Strategy

Challenge

Our client traditionally sold whole house domestic water filtration and conditioning systems to residential markets throughout the U.S. They wanted to enter the commercial market and asked Connexus Hub to assist them with market analysis help them formulate a strategy for how to approach this new market.

Approach

Working closely with the client, Connexus Hub:

  • Gathered information from a wide of sources including client databases, syndicated reports, and secondary sources .
  • Conducted data analysis to assess market size, major players, market share, and growth rates.
  • Helped formulate a go-to-market plan to help our client accelerate revenue and profit potential.

Results

Based on a strategic analysis and go-to-market plan, our client was able to focus their sales and marketing strategies on target markets with the highest potential for success. Within six months, our client doubled their salesforce and penetrated key commercial enterprise accounts.

Our commitment to confidentiality prevents us from disclosing the identity of our clients and other confidential information.